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03Jul 2018

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Why are companies updating their privacy policies?

Privacy Policies

You might have noticed in the past few days with quite a number of emails in your inbox. Every company that is in contact with you has sent an updated privacy policy via mails. But the question is that why are companies updating their privacy policies. The answer is because they are just following the rules. The EU has passed a law helping Europeans gain control over what companies use. According to this companies need to tell you what/how exactly are they using your data.

The websites that fail to comply with this law would be forced to pay huge fines around 4% of their turn over which is the reason why sites like Los Angeles Times are currently unavailable in Europe. This proves that some companies don’t really care about your data. This law was created in 2016 and now on May 25th kicked in. Companies had ample amount(2 years) of time to adjust to this law, still they are facing issues.

 

Are updating privacy policies making you safe?

Not really. Most of the companies use this as a marketing stunt to gain back their lost attention. Messages sent focus primarily on customers than on privacy. Even the law itself doesn’t provide full protection to your data. The law lets you delete the information that is shared by you, and how is it used. When you receive a bunch of emails with lengthy privacy policies, it’s difficult to expect users to read them thoroughly. This law applies to companies only. Individuals can still steal your information using various methods as you are still exposed to data thefts.

 

How to be safe on Internet?

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