Most of you probably don’t even know what dynamic pricing is. That is because you have never compared the prices of the same object in two different locations. And how could you anyway? You can’t be in two locations at once, or could you? Well before we get to that, let us take a look at what the devil this pricing type is and how it affects you.
What is Dynamic Pricing?
To put it in simple words, this is a practice when a company puts out more than one price for the same object, depending on where the consumer is from. If you are sitting in a European country, you may be seeing one price but if you are in the USA, you may be getting a different value. Of course, we are considering the exchange rate differences here too. While this may be done in retail as well, it is mostly practiced in online shopping. There are all kinds of online shopping websites that are engaging in this practice and there is no one to stop them.
On the internet, it is very easy to determine where a person is connected simply by looking at their IP address. The IP address provides details about your location to the company and they use information about the average income of your area to offer you a specific price. If you live in a place where the average income is high, you may be charged a higher amount than normal. This is so common in fact that a “normal” price no longer exists for a lot of online shopping websites. Flight and hotel booking sites are one of the most common practitioners of location-based pricing but you can find it in a lot of other places as well.
Bringing in the VPN
To make sure you are not a target of dynamic pricing, you must use a VPN. The reason for doing so is because a VPN runs your traffic from a different server that is located in another part of the world. Before starting the VPN, check the price of the product using your normal connection. This will be used as a reference point to check for dynamic pricing.
Once you are done, clear your browser cookies or open incognito mode on your browser. After that, start your VPN service and once it is connected, visit the website again to check the price. Switch through different countries to see what kind of pricing practice is used on the website. If it is dynamic then you should be able to see different prices for different locations. Find the one that is the lowest and then purchase your product from there.
Choose the Right Tool
Before going into the whole online shopping using a VPN scenario, you should also check if you are using a VPN service that is providing you proper masking or not. A reliable VPN service like VPN Shazam’s Turbo Dynamic VPN can make sure that your information is secure at all times.
Now that you know what is happening with shopping sites on the internet, you might want to check prices with a VPN before making your next purchase!